This privacy notice for Grit OpCo LLC (operating as The Athlete Factory) ("The Athlete Factory," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:
This website uses Google Analytics, a web analytics service provided by Google LLC. To learn about how Google uses data when you use our website, please visit: www.google.com/policies/privacy/partners/
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@athletefactorytx.com.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with The Athlete Factory and the Services, your choices, and the products and features you use.
Do we process any sensitive personal information? We may process sensitive personal information when necessary, with your consent, or as otherwise permitted by applicable law.
How do you process my information? We process your information to provide, improve, and administer our Services, communicate with you, prevent security and fraud, and comply with the law.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
How do we keep your information safe? We have organizational and technical processes in place to protect your personal information. However, no electronic transmission over the internet can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include:
When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
We may collect data necessary to process your payment if you make purchases, such as your payment instrument number and the associated security code. All payment data is stored by DaySmart Rec and Square. You may find their privacy notices here: DaySmart Rec Privacy Policy and Square Privacy Policy.
We automatically collect certain information when you visit, use, or navigate the Services. This includes device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and other technical information. The information we collect includes:
We process your personal information for a variety of reasons, including:
We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us. These include:
We use Google Analytics to understand how our Services are used and to improve user experience. Google Analytics collects information including pages you visit, time spent on each page, links you click, general geographic location, and browser and device information.
The information collected by Google Analytics is transmitted to and stored by Google on servers in the United States. We do not combine Google Analytics data with personally identifiable information. We have implemented IP anonymization to ensure full IP addresses are not stored.
To learn more about how Google collects and processes data, visit: www.google.com/policies/privacy/partners/
We use cookies and similar tracking technologies to access or store information. The cookies we use include:
Google Analytics uses cookies to help us analyze how users use our website. The information collected includes how often users visit, what pages they visit, browser type, device type, general location, and referring websites. Google Analytics does not collect personally identifiable information such as your name or email address through our implementation.
To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout
Most web browsers accept cookies by default. You can set your browser to remove or reject cookies, though this may affect certain features of our website. For more information, visit aboutcookies.org.
To opt out of interest-based advertising, visit www.aboutads.info/choices/.
Our Services may offer you the ability to register or log in using your third-party social media account details (like Facebook). Where you choose to do this, we will receive certain profile information from your social media provider, such as your name, email address, friends list, and profile picture.
We will only use the information we receive for the purposes described in this privacy notice. We do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend reviewing their privacy notice to understand how they collect and use your personal information.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or securely store it and isolate it from any further processing until deletion is possible.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
When you first visit our website, you will be presented with a cookie consent banner. Google Analytics will only be activated if you choose to accept analytics cookies.
You have the right to:
You can withdraw your consent at any time by:
Please note that if you disable all cookies, some features of our website may not function properly.
If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your local data protection supervisory authority. Details are available at ec.europa.eu.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the details in Section 13 below. This will not affect the lawfulness of processing before your withdrawal.
Opting out of marketing communications: You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link in those emails, or by contacting us. You may still receive service-related messages necessary for the administration of your account.
If you have questions or comments about your privacy rights, please email us at info@athletefactorytx.com.
Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
California Civil Code Section 1798.83 permits our users who are California residents to request information about categories of personal information (if any) we disclose to third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please submit it in writing using the contact information provided below.
What categories of personal information do we collect?
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, postal address, phone number, IP address, email address | YES |
| B. Personal information (CA Customer Records statute) | Name, contact information, financial information | YES |
| C. Protected classification characteristics | Gender and date of birth | YES |
| D. Commercial information | Transaction information, purchase history | NO |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or network activity | Browsing history, interactions with our website | YES |
| G. Geolocation data | Device location | NO |
| H. Audio, electronic, visual information | Images, audio, video recordings | NO |
| I. Professional or employment-related information | Business contact details, job title | NO |
| J. Education information | Student records and directory information | NO |
| K. Inferences from personal information | Profile or summary of preferences and characteristics | NO |
Grit OpCo LLC has not sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months.
To exercise these rights, contact us at info@athletefactorytx.com.
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page and will be effective as soon as it is accessible. If we make material changes, we may notify you by posting a prominent notice or by sending you a direct notification. We encourage you to review this privacy notice frequently.
If you have questions or comments about this notice, you may contact us by email or post:
Grit OpCo LLC
Operating as: The Athlete Factory
7255 Meadow Hill Drive
Frisco, Texas 75033
United States
Email: info@athletefactorytx.com
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please contact us at info@athletefactorytx.com. We will respond to your request within 30 days.